Your Google Business Profile, set up properly and kept current
Your Google Business Profile is often the first thing a customer sees, before your website and sometimes instead of it. Optimizing it once takes an afternoon. Keeping it accurate through holiday hours, new services and other people's suggested edits is the actual job.
What we set up and keep current
- Primary and secondary categories. The primary category is one of the strongest signals for which searches you show up in.
- Services and descriptions, in the words customers use.
- Service areas or your address, and hours, including holiday hours.
- Phone number, website link and booking link, matching your site exactly.
- Photos of real work, your team and your premises.
- Posts for offers, news and seasonal work.
- Review replies, and requests to happy customers for more reviews.
Why profiles drift
Anyone can suggest an edit to a Google profile, and Google sometimes updates details from other sources on its own. Profiles set up years ago also tend to be missing services added since. We watch for changes and put it back to what's true.
Your profile and AI answers
The details on your profile also show up in directories and the other sources AI assistants read. When they're wrong in one place, they tend to be wrong in several. We check what ChatGPT, Claude, Gemini and Perplexity say about you too.
Questions
Does my profile need to be verified?
Yes. We work in your verified profile directly, so verification comes first.
Will this get me more calls?
It should make it easier for the right customers to find and choose you. We don't promise a number of calls.
Do you post fake reviews?
No. We ask real customers and answer what they write.
What does Google Business Profile management cost?
We don't publish a price. We look at your profile first and give you a price before you commit.
Want to discuss your Google Business Profile?
Book a time with Lehvel and we’ll go through what your business actually needs.