Systems engineering that starts with your people.
Lehvel builds AI systems that win more jobs for owner-run trade businesses. Lehvel is Jason Murphy. He learns how your business wins work, from the first call to the signed quote, then builds the AI that answers every lead, speeds up the quote and follows up. A person checks what ships, and he keeps it running.
Every claim we publish links to its evidence.
What we do.
- We build
- Software that holds what a business knows: Business Truth, the Lehvel Observatory, and the systems we connect them to for clients.
- We work with companies
- We investigate a real problem inside a business, build what fixes it, and verify the result on the live system.
- We publish
- Field notes, research, Lab entries and documentary films about building and running a business with AI. Every piece carries its date, its method and its limits.
How we report.
- Evidence first
- A number appears only with its source and date. Findings state their method and what they cannot show.
- Real stages
- A series is a format until an episode is published, and a project shows its real stage: live, in development, prototype or paused.
- Permission for client work
- Clients are named only with their permission. Building something for a company does not make it ours.
- Real footage
- Documentary films use recorded footage and real screens. Generated imagery is never presented as something that happened.
Who we work with.
Specialty distributors and manufacturers with complicated catalogs, supplier information, quoting requirements, and disconnected business systems. Other industries are welcome: if quotes wait on one person, or your website and your systems say different things, we start there.
Lehvel was founded in 2026 by Jason Murphy.
Where to see the work.
- Latest
Everything we have published, newest first.
- What We're Building
Our software, ventures and experiments, each with its stage.
- Research
Published studies and industry briefs.
- Lehvel Labs
Experiments with models, tools and workflows.
- Lehvel Observatory
Checks AI answers against a company's confirmed facts.
- Fieldwork
Results from a building-products company.
- Solutions
Each offering with its scope and availability.
- Explore the yard
Drive a forklift through a night yard to each part of Lehvel.
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One email a week from Lehvel: what we built, what we tested, and what broke.
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Contact
Talk to Lehvel.
Tell us where product information, quoting or workflows break down. You get a written scope before any work starts.