Cover story
The product information chain: from PIM to page to feed
A spec is copied six times before anyone reads it. Each copy is a chance to change it.
Product data
9:00 PMLearn
Lehvel Learn
Short guides from work Lehvel runs. Each one ends in something you can check on your own business today.
20 articles

Cover story
A spec is copied six times before anyone reads it. Each copy is a chance to change it.
Product data
Part numbers, measurements and specifications that match everywhere, each with a source and a date, so an AI assistant can quote them correctly.
The same item has four identifiers and three kinds of size. Systems agree until a person or a machine has to pick one.
4 min read
Facts that agree everywhere, dated, with an owner. Everything else is formatting.
3 min read
AI can read a public PDF. It is slower to trust an undated one two clicks from the page. Put the key facts in text and keep the PDF as proof.
3 min read
Dealer directories, duplicate records, and keeping a manufacturer, its distributors and its dealers telling the same story.
One dealer is described in six places. No directory is the record, and a correction in one does not travel to the others.
4 min read
One physical location, three identities. Machines count them as three businesses.
3 min read
A dealer network disagrees with itself by design. The fix is deciding, per fact, who wins.
3 min read
How assistants read a company's facts, how to check what they say against the record, and how to trace a wrong answer back to its source.
Every wrong answer came from somewhere. The work is finding the copy that was wrong first.
3 min read
An answer is accurate or not only relative to a record. Build the record first, then ask.
3 min read
Most of a company's public facts are writable by someone else. The first step is knowing by whom.
3 min read
Research report
Fieldwork
Business Truth
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