What they do well
- A layout, color scheme and page structure in minutes.
- Placeholder copy to react against.
- Basic pages: home, services, about, contact.
What to fix before publishing
- Every generic sentence, replaced with what you actually do and where.
- Services, areas, certifications or years in business it made up.
- Stock photos, replaced with your own.
- Page titles and descriptions, if the builder lets you set them.
The part AI can't do
Know that you stopped offering a service last spring, that you don't go north of the river, or that your best customers find you through one supplier. A site that says those things accurately beats a prettier one that doesn't.
Questions
Is an AI-built website bad for SEO?
Not by itself. Generic, inaccurate or thin pages are the problem, however they were made.
Can I move an AI-built site later?
It depends on the platform. Check export options before you commit.
Should I use one to start?
For a first site, it's a reasonable start. Put your real details in before it goes live.