Dental marketing strategies beyond SEO

2 min read · Updated

The short answer

The dental marketing strategies with the best return usually start inside the practice: recalling patients who are overdue, reactivating lapsed ones, making insurance and new-patient details easy to find, and asking happy patients for reviews and referrals. Use patient stories or photos in marketing only with written authorization, as HIPAA requires.

Start with patients you have

  • Recall: reminders for patients due for cleanings.
  • Reactivation: a friendly note to patients who haven't been in for a year or more.
  • Treatment follow-up: patients who were recommended work but didn't book.

Make choosing you easy

  • Insurance you accept, listed plainly.
  • What a new-patient visit involves and costs without insurance.
  • Online booking, if you offer it.
  • Weekend or early hours, if you have them.

Privacy rules in marketing

Using a patient's story, photo or testimonial in marketing needs their written authorization under HIPAA. Review replies must not confirm someone is a patient. Keep both in mind before any campaign goes out.

Questions

Do dentists need an agency?

Not for the basics. Recall, reviews and a clear website cover a lot.

Are before-and-after photos allowed?

With the patient's written authorization, and without implying results are typical.

What about social media?

Show the team and the office. Keep patient content to what they've authorized.

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