The short answer
FAQ schema markup still works as structured data, but since 2023 Google shows FAQ rich results only for well-known government and health sites. For most businesses it won't add dropdowns under your listing. It still labels questions and answers clearly for search engines and AI tools. Add it only where the questions and answers are visible on the page.
Service pages with real questions customers ask, like whether you do weekends or how long a job takes. Every article on this site carries FAQ markup for that reason: the answers are useful whether or not Google draws a dropdown.
Not directly. It helps machines understand the page.
Some systems use structured data; all of them read the visible text, so write that well first.
Yes. Check the output matches your visible text.
Local business schema is a small block of structured data, usually JSON-LD, that states your business name, address, phone, hours and service area so search engines can read them without guessing.
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2 min readBook a time with Lehvel and we’ll go through what your business actually needs.