Profiles
- Practice profile with the practice name, hours and main specialty category.
- Provider profiles for public-facing doctors, named "Dr. Name" plus credentials, using the practice address.
- A solo doctor at a branded practice gets one profile named "Practice: Dr. Name".
Website
- A page per provider with specialties, languages and whether they take new patients.
- Insurance plans accepted, kept current.
- Pages for the conditions and procedures patients search for, written for patients.
- Online booking or a phone number above the fold.
Replying to reviews
Reply without confirming the reviewer was treated or mentioning anything about their care. "Thank you for the feedback. Please call our office manager so we can look into this" is safe. Details about a visit, even to correct a false claim, can violate HIPAA.
Questions
Should each doctor have their own Google profile?
Yes, if they see patients. Their reviews and hours then show under their own name.
Can we remove a doctor's profile when they leave?
Mark it as moved to their new practice or permanently closed; Google rarely deletes provider profiles.
Do health directories like Healthgrades matter?
Yes. Keep them matching your Google details.
About the author
Jason Murphy, Founder
Jason has spent two decades building sites, search programs, and digital products for businesses. At Lehvel, he leads product and strategy.
Jason Murphy on LinkedIn