How to get ChatGPT to recommend your business
You can't ask or pay ChatGPT to recommend your business.
Jason Murphy · 4 min readThe short answer
If you want your public pages eligible to appear in ChatGPT Search, check robots.txt for OAI-SearchBot. OpenAI says sites that opt out of OAI-SearchBot will not be shown in ChatGPT search answers, apart from limited navigational links. GPTBot is different: it is a training crawler. Search access and training consent are separate choices.
A lot of AI-search advice starts with schema, content formats or prompts. There is a more basic check: can the search crawler reach the site at all?
OpenAI documents OAI-SearchBot specifically for ChatGPT Search. If a site blocks it in robots.txt, OpenAI says the site's pages will not be shown in ChatGPT search answers, apart from limited navigational links. That is a documented eligibility control, not a theory about ranking.
OpenAI separates search visibility from model training. OAI-SearchBot is the Search crawler. GPTBot is the crawler OpenAI uses for content that may be used to improve its generative AI foundation models.
ChatGPT-User is a third agent. OpenAI uses it when a person asks ChatGPT to open a page. It is not the control for appearing in ChatGPT Search, and it is not a training crawler. Blocking it can stop that user-directed fetch. It does not, by itself, decide Search eligibility.
That means a publisher can allow OAI-SearchBot while choosing a different policy for GPTBot. Blocking training does not have to mean blocking ChatGPT Search.
User-agent: OAI-SearchBot
Allow: /
User-agent: GPTBot
Disallow: /Anthropic documents the same basic separation with different user agents. Claude-SearchBot is used for search indexing, Claude-User supports user-directed retrieval, and ClaudeBot is used for model-development crawling.
For a business that wants to be discoverable in Claude without treating every kind of crawler the same, those distinctions matter.
User-agent: Claude-SearchBot
Allow: /
User-agent: Claude-User
Allow: /
User-agent: ClaudeBot
Disallow: /An allow rule does not guarantee a recommendation. It only removes one technical barrier. The page still has to be reachable through the CDN or firewall, indexable where appropriate, relevant to the question, and supported by clear public facts.
For OpenAI specifically, the company also recommends allowing requests from its published SearchBot IP ranges. A robots.txt file that says yes while a firewall returns 403 is still a closed door.
OAI-SearchBot is OpenAI's crawler for ChatGPT Search. OpenAI says sites that opt out of it will not be shown in ChatGPT search answers, apart from limited navigational links.
No. OAI-SearchBot is for Search. GPTBot is a separate crawler related to potential model training. OpenAI lets site owners set those policies independently.
Anthropic currently documents Claude-SearchBot for search indexing and Claude-User for user-directed retrieval. ClaudeBot is the separate model-development crawler.
No. It only makes your own pages available to the relevant crawler or retrieval path. Recommendation still depends on the question, relevance, available evidence and each system's behavior.
You can't ask or pay ChatGPT to recommend your business.
Jason Murphy · 4 min readTo check what ChatGPT says about your business, open a Temporary Chat or a logged-out browser and ask what a customer would: "best plumber in [town]", "is [your business] open Sundays".
Jason Murphy · 2 min readThere's no switch to turn off AI Mode in Google Search.
Jason Murphy · 2 min readGoogle has no setting to remove the AI Overview from search results.
Jason Murphy · 2 min readBook a time with Lehvel and we’ll go through what your business actually needs.