9:30 AMOur work

D.W. Ross.
Fifty‑eight days.

A family building-products supplier in Cleveland. In business since 1921. We rebuilt how the company runs online, and we count every change.

321changes shipped

Day 58Nov 13

  1. Day 1 · Sep 17The new website goes live.Nine days after the first working session.
  2. Day 13 · Sep 29A homeowner finds them on Google.Four windows. Called back at once. Booked.
  3. Day 15 · Oct 1Supplier quotes become estimates.AI reads the quote. A person checks every field.
  4. Day 35 · Oct 21An AI caller phones the counter.It asks for a window price.
  5. Day 40 · Oct 26A buyer says ChatGPT named them.One of three it gave. Twenty minutes on the phone. Quoted.
  6. Day 43 · Oct 29An insurance adjuster asks ChatGPT for an all-wood patio door.They say it gave one supplier. Quoted.
  7. Day 53 · Nov 8Their ChatGPT connection goes live.Seven tools. It answers from their catalog and books the callback.

321 changes in 58 days. Something new went live on 41 of them. Counted from the project's change history, September 17 to November 13, 2026.

What runs there now.

One checked record of the business. Everything else reads from it.

The website
Products, services and hours come from the record. A change is live the same day.
The paperwork
AI reads supplier documents. A person approves what it found.
Estimates
A supplier quote becomes an estimate in their accounting system. Every field is checked by a person.
ChatGPT
A buyer asks ChatGPT. It answers from their catalog, checks what they install and books the callback.

What they got.

Two figures are ours. Two are theirs, and we say so.

  • 12daysfrom launch to the first lead that found them on its own
  • 321changesshipped in 58 days
  • ~18%of the work week back. Reported by D.W. Ross.
  • ~5minutesfor an invoice that took 90. Reported by D.W. Ross.

Their floor.

Filmed by Lehvel, with the owners' permission.

  • Window and door samples standing on the D.W. Ross showroom floor
  • A warehouse aisle at D.W. Ross lined with wrapped windows
  • A hand on a new entry door at D.W. Ross, its label blurred

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