The short answer
Technical SEO makes sure search engines can find, read and index your pages. For a small business site, that mostly means pages that aren't blocked, a sitemap submitted in Search Console, HTTPS everywhere, fast loading on phones, working redirects for old URLs, no duplicate versions of the same page, and no broken links.
Anything that stops a page being indexed, because nothing else matters for that page until it's fixed. Then speed on phones. Then the rest.
For a small site, a one-time check and fixes usually cover it. Larger sites need ongoing attention.
Use the URL inspection tool in Search Console.
Speed is one part of it. Indexing problems matter more.
SEO-friendly website design means search engines and people can both read and use the site easily: real text rather than words in images, one clear topic per page, headings that describe the page, fast loading on phones, readable URLs, and links between related pages.
2 min readLocal business schema is a small block of structured data, usually JSON-LD, that states your business name, address, phone, hours and service area so search engines can read them without guessing.
2 min readA website redesign checklist starts before any design: record which pages bring visitors and calls, keep their content and addresses or redirect each one, and carry over your name, address, phone and hours exactly.
2 min readBook a time with Lehvel and we’ll go through what your business actually needs.