AI assistants like ChatGPT, and why they matter to your business

2 min read · Updated

The short answer

The main AI assistants like ChatGPT are Claude from Anthropic, Gemini from Google, Copilot from Microsoft and Perplexity. They all answer questions in plain language, and most can search the web. For a business owner, the point isn't which you use, but that your customers use all of them to ask who to hire.

The main ones

  • ChatGPT, from OpenAI, with web search.
  • Claude, from Anthropic, with web search.
  • Gemini, from Google: built into Google's products.
  • Copilot, from Microsoft: built into Windows and Edge, drawing on Bing.
  • Perplexity: an answer engine that always shows its sources.

Why it matters to a business

Each assistant can describe your business differently, depending on what it reads. One may have your new hours and another your old ones. Checking only one leaves you guessing about the rest.

Questions

Which AI assistant is best for a small business?

For your own work, the one you'll use. For your customers, you want to be described correctly in all of them.

Do they all search the web?

Most can. Perplexity always does; the others search when a question needs current information.

Which ones does Lehvel check?

Lehvel Observatory asks ChatGPT, Claude, Gemini and Perplexity.

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