AI for SEO: what it's good at, and what Google says about it
AI for SEO is best as an assistant, not an author.
2 min readThe short answer
An SEO writer AI tool can draft a service page fast, with headings, keywords and FAQs in place. What it can't supply is what makes a small-business page worth ranking: your experience, local detail, real photos and accurate facts. Use it for the structure and first draft, then add what only you know.
Google's guidance talks about experience, expertise, authoritativeness and trust. AI-assisted writing isn't penalized for being AI-assisted; pages that add nothing, or are mass-produced to rank, are treated as spam whoever wrote them.
The question Google asks is whether it's helpful, not who typed it.
It can, and it's exactly the doorway-page pattern that gets demoted.
For the draft, yes. The facts and the final edit still take your time.
AI for SEO is best as an assistant, not an author.
2 min readDoorway pages are pages made to rank for a search rather than to help the reader.
2 min readSEO-friendly website design means search engines and people can both read and use the site easily: real text rather than words in images, one clear topic per page, headings that describe the page, fast loading on phones, readable URLs, and links between related pages.
2 min readBook a time with Lehvel and we’ll go through what your business actually needs.