Bing Places for Business: is it worth setting up?

2 min read · Updated September 29, 2026

The short answer

Bing Places for Business is Microsoft's version of a Google Business Profile. It controls how your business appears in Bing search and Maps, and Bing's results feed Microsoft's Copilot. You can set it up in minutes by importing your Google Business Profile. For ten minutes' work, it's another accurate source about you.

Why it's worth ten minutes

Fewer people use Bing than Google, but it's the default search on many Windows computers, and Microsoft's Copilot draws on Bing's results. An unclaimed Bing listing can carry an old address or phone number, which then gets repeated.

Setting it up

Go to Bing Places for Business and sign in.
Choose to import from Google Business Profile, if you have one.
Check the imported details, fill anything missing, and verify.
Look at it again whenever you change your Google profile.

Questions

Do I need Bing Places if I have Google?

It's not required, but it's quick, and an accurate Bing listing is one less wrong source.

Does Bing Places cost anything?

No. A basic listing is free.

Will importing keep the two in sync?

Not automatically forever. Check it after big changes.

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