How to get more Google reviews without breaking the rules
To get more Google reviews, ask every customer right after the job, with a direct link.
2 min readThe short answer
These business email templates cover five messages most small businesses send every week: following up on a quote, confirming an appointment, thanking a customer, asking for a review, and chasing an overdue invoice. Each is short, names the specific job, and ends with one clear next step. Swap in your details and your own way of talking.
Subject: Your quote for the kitchen repaint. "Hi Sam, just checking you received the quote we sent Tuesday for the kitchen and hallway. Happy to walk through it or adjust anything. We have openings the week of the 14th if the timing works. Maria, Brightside Painting, 330-555-0142"
Subject: See you Thursday at 9. "Hi Sam, a reminder that Jake will be there Thursday between 9 and 10 to look at the water heater. He'll call when he's on the way. Reply here or call 330-555-0142 if you need to change the time."
Subject: Thanks for having us. "Hi Sam, thanks for choosing us for the new water heater. If anything seems off in the next few weeks, call Jake directly. If you have a minute, an honest review helps other people nearby find us: [your review link]."
Send the review request to every customer, not only the ones you expect to be pleased. That's the rule on Google.
Subject: Invoice 1042, now past due. "Hi Sam, a friendly note that invoice 1042 for the water heater install was due on the 1st. You can pay at [payment link], or call if something about it doesn't look right. Thanks."
It can draft them. Keep the specifics real: the job, the date, the person's name.
Reminders and review requests often work better by text. Quotes and invoices suit email.
The same day the job is finished.
To get more Google reviews, ask every customer right after the job, with a direct link.
2 min readA business email signature should hold what a customer needs to reach you: your name, your role, the business name, one phone number, and your website.
2 min readEmail marketing for small business works best kept simple: a list of customers who agreed to hear from you, one useful email on a steady schedule, and a clear way to unsubscribe.
2 min readBook a time with Lehvel and we’ll go through what your business actually needs.