What to put in a business email signature

2 min read · Updated

The short answer

A business email signature should hold what a customer needs to reach you: your name, your role, the business name, one phone number, and your website. Keep it as text, not one large image, so it shows on phones and doesn't trip spam filters. Skip quotes, long legal paragraphs and a row of every social icon.

What to include

  • Your name and role.
  • The business name, exactly as on your sign and Google profile.
  • One phone number, written so a phone can tap it.
  • Your website.
  • Your address, if customers come to you.

What to skip

  • A signature that's one big image: often blocked, and unreadable to screen readers.
  • Several phone numbers and every social network.
  • Inspirational quotes.
  • Long disclaimers, unless your industry requires them.

Keep it consistent

Give everyone in the business the same signature layout. When the phone number or address changes, update every signature the same day, along with your website and listings, or old emails keep sending customers to the old details.

Questions

Should I put my logo in my signature?

A small logo is fine. Keep the details as text beside it.

Does an email signature help SEO?

Not directly. It helps people reach you and keeps your details consistent.

Should I add a review link?

A short "Tell us how we did" link to your Google reviews works well in follow-up emails.

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