How to use deep research in ChatGPT for your business

By · 2 min read · Updated

The short answer

To use deep research in ChatGPT, pick Deep research from the tools menu in the message box, describe what you want to know, and answer its follow-up questions. It spends several minutes reading many web sources, then writes a report with citations. Use it for competitor, supplier and regulation research, and open the sources before relying on anything.

Good business uses

  • What competitors in your town offer, charge and promise online.
  • Comparing software or suppliers against your requirements.
  • Licensing, permit or tax rules for a new service, with sources to confirm.
  • What customers complain about in your trade, from public reviews and forums.

A request that works

Research residential window cleaning companies in Madison, WI.
For each, list services, whether they publish prices, service area,
and review rating on Google. Put it in a table, then tell me which
services nobody in town offers. Cite a source for every row.

Where it goes wrong

It reads what's public, so it misses businesses with thin websites and can cite outdated pages. It also sounds equally sure about everything. Treat the report as a well-organized first draft with links to check.

Questions

Is deep research free?

Free accounts get a small number of runs; paid plans get more. Limits change, so check your plan.

How long does it take?

Usually five to thirty minutes. You can leave and come back.

Can I share the report?

Yes, but check any facts or figures before sending it to anyone.

About the author

, Founder

Jason has spent two decades building sites, search programs, and digital products for businesses. At Lehvel, he leads product and strategy.

Jason Murphy on LinkedIn

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