ChatGPT for small business: useful jobs, and where to be careful
ChatGPT is useful for a small business as a first-draft writer and a thinking partner: emails, review replies, job ads, social posts, summaries of long documents.
2 min readThe short answer
ChatGPT for business ideas gives generic lists unless you give it specifics: your skills, your town, the money and hours you have, and customers you already know. Ask for ideas that fit those limits, then ask it to argue against each one. Test the best idea with real customers before spending, because ChatGPT can't know local demand.
I'm a licensed electrician in Dayton, Ohio. I have weekends free,
a van, and a small savings budget. Suggest 10 side businesses that
use my license, that people in my area already pay for. For each,
say who the customer is and the biggest reason it could fail.Tell ten existing customers about the idea and see who asks the price. That beats any market analysis a chat assistant writes, because it can't see who's already doing it down the street.
It can list costs to check. Real prices and demand have to come from you.
Check data settings, and leave out anything you'd patent or keep secret.
It drafts a decent outline. Fill in your own numbers.
ChatGPT is useful for a small business as a first-draft writer and a thinking partner: emails, review replies, job ads, social posts, summaries of long documents.
2 min readChatGPT for marketing works best when you give it something real: a finished job, a customer question, a batch of reviews.
2 min readThe small business marketing ideas that pay back fastest cost more time than money: a complete Google Business Profile, a steady flow of reviews, photos of real work, partnerships with nearby businesses, a short monthly email to past customers, and checking what AI assistants say about you.
2 min readBook a time with Lehvel and we’ll go through what your business actually needs.