Email marketing for small business: a simple way to start
Email marketing for small business works best kept simple: a list of customers who agreed to hear from you, one useful email on a steady schedule, and a clear way to unsubscribe.
2 min readThe short answer
ChatGPT for marketing works best when you give it something real: a finished job, a customer question, a batch of reviews. From one job it can draft a social post, an email and a website update. From reviews it can pull the words customers actually use. Check every fact, and rewrite until it sounds like you.
Give it the details of a real job: what was wrong, what you did, where, and a photo description. Ask for a short social post, a two-paragraph email, a line for your Google profile and a paragraph for the service page. You edit; it saves the blank-page hour.
Paste in your recent reviews, without names, and ask what customers praise and complain about, in their own words. Those phrases are what belongs on your website and in ads.
The one you'll actually use with real material. The input matters more than the tool.
It can draft it. The subject and the one thing worth saying should come from you.
Generic ones, yes. Posts built on a real job and real photos read as yours.
Email marketing for small business works best kept simple: a list of customers who agreed to hear from you, one useful email on a steady schedule, and a clear way to unsubscribe.
2 min readThe small business marketing ideas that pay back fastest cost more time than money: a complete Google Business Profile, a steady flow of reviews, photos of real work, partnerships with nearby businesses, a short monthly email to past customers, and checking what AI assistants say about you.
2 min readChatGPT is useful for a small business as a first-draft writer and a thinking partner: emails, review replies, job ads, social posts, summaries of long documents.
2 min readBook a time with Lehvel and we’ll go through what your business actually needs.