AI connectors for manufacturer catalogs: who is authoritative
By Jason MurphyPublished 3 min read
By Jason MurphyPublished 3 min read
The short answer
A connector lets an AI assistant query a manufacturer's catalog directly instead of reading pages. The app-store precedent is that distribution rewarded whoever owned the underlying data. For a channel, the question a connector forces is which party's catalog is authoritative for a given part number.
When mobile app stores opened, the businesses that did well were not always the ones who built the best interface. They were the ones who owned something a store could not replicate: a catalog, a customer relationship, a verified identity, a fulfillment network. The interface was a thin layer on top of that.
A connector between an assistant and a product catalog repeats the pattern. The assistant supplies the conversation. What the connector exposes, and whether the buyer can trust it, depends on the catalog behind it.
At its simplest, a connector is a defined interface through which an assistant can ask a catalog for a part, a specification, an availability or a quote, and receive a structured answer instead of scraping a page. Whether the interface is a purpose-built one or an established API, the questions it forces are the same.
A buyer asking about a part may reach a manufacturer's connector, a distributor's and a dealer's. Each answers about the same item with different data: the manufacturer with the engineering values, the distributor with its SKU and branch stock, the dealer with price and lead time. If they disagree, the assistant needs a rule. The rule cannot live in the assistant. It has to be carried by the data.
That means each value declares its origin and its owner. A connector that returns a dimension from a distributor's catalog without saying it was transcribed from the manufacturer's data sheet at a given revision is passing along a copy and calling it a fact.
The prudent sequence is read access first. A connector that only reads, with every value carrying its source and date, can be measured against the record and corrected. Write access, such as a quote request or an order, comes after the read path is trusted, and carries a human approval until the failure rate is understood.
This is the order Lehvel's work follows: a checked record first, then publication to the places machines read, then a controlled action. See Business Truth and the AI Observatory.
It gives assistants a structured way to query the catalog, which makes the correctness and source of each returned value the product.
Yes. An explicit unknown is safer than an empty field an assistant may fill with a guess.
The owner of that kind of fact, which the data must declare. Engineering values belong to the manufacturer. Stock belongs to the party holding it.
Not first. Start read-only with sources and dates, measure it, then add a quote request with human approval.
Labs · Research
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