Construction company website design: built for owners, GCs and hires

2 min read · Updated

The short answer

Construction company website design has three audiences a residential site doesn't: owners and developers comparing builders, general contractors prequalifying subs, and the people you want to hire. Show projects by sector with scope and size, put safety, bonding and certification details where a prequalification reviewer can find them, and give careers its own page.

Projects by sector

A developer building a medical office wants to see medical offices. Organize the portfolio by sector, like healthcare, education, industrial, retail or multifamily, with the square footage, delivery method, schedule and your role on each project.

What prequalification looks for

  • Safety record, including your EMR if you share it.
  • Bonding capacity and insurance.
  • Licenses in the states you work in.
  • Certifications such as MBE, WBE or DBE, if you hold them.
  • A capabilities statement they can download.

Hiring

For many construction companies the website's busiest job is recruiting. A careers page with real openings, pay ranges where you can share them, and photos of your crews does more than a stock-photo "join our team" banner.

Questions

Should a commercial builder care about local SEO?

Less than a residential contractor, but a complete Google profile still helps owners and subs find and check you.

Should project pages name clients?

Only with permission. Sector, size and scope still tell the story.

How is this different from a residential contractor's site?

Residential sites sell to homeowners one job at a time. Commercial sites support bids, prequalification and hiring.

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