The short answer
Contractor SEO works when your site and Google profile show the jobs you want more of, in the places you want to work. A general contractor or remodeler needs project pages with real photos, a page per type of work, license and insurance details, and reviews that describe finished projects. The site is also where your long sales cycle starts.
People hiring for a kitchen, an addition or a whole-house remodel spend weeks deciding. They look at past work. A project page with before-and-after photos, the town, the scope and what went wrong along the way does more than any tagline.
A phone number and a short inquiry form on every page. A realistic next step ("we'll call within a day to set up a site visit"). Galleries that load quickly on a phone. And your name, address and phone exactly as they appear on your Google profile.
They can bring leads, but you don't control them. Your own site and Google profile are the pieces you keep.
Enough to show your range and quality. Label each with the town and the work.
Yes, on every page's footer or contact section, and in ads wherever your state requires it.
A website not getting leads usually has one of a few problems: visitors can't tell what you do or where, the phone number isn't one tap away on a phone, the form is broken or too long, or there's no reason to pick you.
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2 min readBook a time with Lehvel and we’ll go through what your business actually needs.