Good customer reviews: examples of what helps a business

2 min read · Updated

The short answer

The most useful customer reviews name the job, the person and a detail: "Dana fixed our leaking water heater the same afternoon and explained what failed." Customer reviews like that help the next customer decide, and give search engines and AI assistants something specific. You can't write them for customers, but you can ask in a way that invites detail.

What a helpful review includes

  • The service: "replaced our roof", not "great job".
  • A name: the technician, stylist or dentist.
  • A detail that proves it happened: timing, cleanup, a problem solved.
  • The town or neighborhood, sometimes.

Illustrative examples

These are made-up examples of the shape, not real reviews: "Came out Sunday for a burst pipe, had it fixed in an hour, and cleaned up everything." "Maria talked me out of a full color change and she was right." "The quote matched the invoice to the dollar."

How to get more like them

Ask with a hint: "If you mention what we did and who came out, it helps other people nearby." Ask every customer, and never write, edit or pay for a review.

Questions

Can I give customers a review template?

Suggest what to mention. Don't hand them words to paste; reviews must be their own.

Are short reviews worthless?

No. They still count. Detailed ones just do more for the next reader.

What is a customer review, exactly?

A public account of a customer's experience, left on platforms like Google or Yelp, that other customers read before choosing.

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