Search by job, not by trade
Few people search "electrician" and stop. They search "EV charger installation", "panel upgrade", "whole-house generator". Each is a different customer with a different budget, so each deserves its own page with what's involved and whether you pull permits.
Emergency calls
If you take after-hours calls, say so plainly and put the number at the top. If you don't, don't imply it. AI assistants and Google repeat whatever your site and profile say, and a customer who calls at midnight because an assistant said you're 24/7 won't be a happy one.
Trust signals electricians need
- Your license number, where your state requires it in advertising, and on the site regardless.
- Insurance, and whether you do residential, commercial or both.
- Reviews that name the job: "installed our home EV charger".
Questions
Should residential and commercial have separate pages?
Yes. The searches and the buyers are different.
Is electrician marketing different from SEO?
Marketing includes ads, referrals and repeat customers. SEO is the part that brings people from search, and it feeds AI answers too.
Do EV charger installs need their own page?
Yes. It's a different buyer, often someone who just bought an electric car, asking different questions about panels and permits.