Google's review management tool, and managing reviews day to day

2 min read · Updated

The short answer

Google's review management tool is where business owners report reviews that break Google's policies, check what happened to each report, and appeal a decision once. It doesn't delete reviews on request. Day-to-day review management, meaning reading, replying and asking for more, happens in your Business Profile itself.

What the tool does

  • Report a review for a specific policy violation.
  • See whether each reported review was removed or kept.
  • Appeal a decision, with any extra context you have.

A weekly routine for the rest

  1. Read new reviews in your Business Profile.
  2. Reply to every negative one and as many positive ones as you can.
  3. Report any that break the rules, and note it.
  4. Send your review link to the week's customers.

Questions

Where do I find the review management tool?

Search for Google's review management tool while signed in to the account that manages your profile.

Can I appeal a decision?

Yes, from the same tool, with any extra context you have.

Is there software that manages reviews for me?

Yes. Review management services draft replies and send requests. Keep a person on complaints.

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