How to make a Google review QR code

2 min read · Updated

The short answer

To make a Google review QR code, copy your review link from your Google Business Profile, then turn it into a QR code with any QR generator. Use a static code that points straight at Google's link, not a tracking redirect that can expire. Put it on the receipt, the invoice or the counter.

Make it

  1. Open your Business Profile and find the option to ask for reviews. Copy the link it gives you.
  2. Paste the link into a QR generator and choose a static code.
  3. Scan it with your own phone before printing anything.

Avoid codes that can break

Many free QR services create a "dynamic" code that sends people through their own website first. If the service changes its terms or shuts the code off, every printed sticker stops working. A static code contains the review link itself and keeps working.

Where it works

  • On the receipt or invoice.
  • On a card handed over when a job is finished.
  • At the counter or the door, for shops and restaurants.
  • In the follow-up email or text, as a plain link.

Questions

Can I offer a discount for scanning and reviewing?

No. Google doesn't allow incentives for reviews, and the FTC treats paid reviews as deceptive.

Does the QR code expire?

A static code doesn't. A dynamic one depends on the service that made it.

Should I print it on my truck?

It rarely gets scanned there. A card at the end of the job works better.

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