Why do Google reviews disappear?

2 min read · Updated

The short answer

Google reviews disappear for a handful of reasons: Google's spam filters remove reviews that look suspicious, including real ones, reviews that break a policy get taken down, reviewers delete their review or account, and profiles get merged or suspended. You can't restore a review Google filtered, but you can find out which of these happened.

The usual reasons

  • Spam filtering. Google's systems remove reviews that look automated or coordinated, and sometimes catch genuine ones, especially a burst of reviews in a short time.
  • A policy removal, after someone reported it or Google's systems flagged it.
  • The reviewer deleted the review, or their Google account.
  • Your profile was merged with a duplicate, or suspended, which hides its reviews.
  • A temporary limit. After unusual activity Google can pause new reviews on a profile for a while.

What you can do

  1. Check the profile's status first. A suspended profile's reviews come back when it's reinstated.
  2. Look for a duplicate profile that may hold some of your reviews.
  3. Ask a customer whose review vanished whether they can still see it while signed in. Filtered reviews are often visible only to the person who wrote them.
  4. Keep asking every customer, steadily, rather than in bursts.

What won't help

Asking a customer to post the same review again usually gets it filtered again. Buying reviews to replace lost ones breaks Google's rules and, in the US, the FTC's.

Questions

Can I get a deleted Google review back?

Not if Google filtered it. If the profile was suspended, reviews usually return on reinstatement.

Why do new reviews show up and then vanish?

Usually spam filtering, often triggered by several reviews arriving at once.

Can a competitor get my reviews removed?

They can report them, but Google removes only reviews that break its policies.

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