Landscaping SEO: design, maintenance and seasonal work

2 min read · Updated

The short answer

Landscaping SEO starts with separating what you do, because people search for each differently: landscape design, hardscaping and patios, lawn care, and seasonal jobs like spring cleanups or snow removal. Give each its own page with photos, list the towns you serve, and update your Google profile's services and posts as the seasons change.

Different customers, different searches

  • Design and installs: a big, planned project, researched for weeks.
  • Hardscaping: patios, walls and walkways, bought on photos.
  • Lawn care and maintenance: recurring, bought on price and reliability.
  • Seasonal work: spring and fall cleanups, snow removal, searched when the season hits.

Photos by project and place

Landscaping sells on pictures. A project page with before-and-after shots, the town and what was planted or built tells a homeowner more than a list of services, and it's something competitors can't copy.

Commercial and residential

If you do both, give them separate pages. A property manager looking for a maintenance contract is asking different questions from a homeowner planning a backyard.

Questions

Should I post in the off-season?

Yes. Winter is when people plan spring projects.

When should my snow removal page go live?

Before the first storm. It's searched in a short window, and a page that appears in January misses most of it.

How do I get more reviews?

Ask at the end of each project and after a season of maintenance, with your direct link.

Keep reading

Local SEO ServicesAll of Lehvel Learn

Want to discuss Search Presence?

Book a time with Lehvel and we’ll go through what your business actually needs.

Reserve a time

Other Lehvel services