The part cheap redesigns skip
Redirects. Every old address that gets traffic or links needs to point to its new page. Skip that and a redesign can lose months of search traffic. If a quote doesn't mention redirects, ask.
Ways to spend less
- Keep the pages that bring in calls; change how they look, not their addresses.
- Reuse good content and rewrite only what's wrong.
- Stay on your current platform if it's working.
- Launch in stages: core pages first, the rest after.
Questions
Redesign or rebuild?
Redesign if the structure works and only the look is dated. Rebuild if the platform is holding you back.
How long does a redesign take?
Small sites take weeks; the wait is usually for content and approvals.
Will a redesign improve my rankings?
Not by itself. Better content and speed can help; a careless move can hurt.
About the author
Jason Murphy, Founder
Jason has spent two decades building sites, search programs, and digital products for businesses. At Lehvel, he leads product and strategy.
Jason Murphy on LinkedIn