The short answer
A good RFP for website redesign tells bidders what the site must achieve, what exists now, and how you'll decide. Include your goals, traffic and platform facts, the pages and features you need, who writes content, a budget range, the timeline and your scoring criteria. A budget range saves everyone time; proposals without one can't be compared.
Design instructions like "make it pop" and a long list of sites you like. Give two or three examples and say what you like about each. Let bidders show how they'd solve the goals.
For a small site, a two-page brief sent to three builders does the same job as a formal RFP. Ask each one the same questions so the answers line up.
Yes. A range lets bidders scope honestly.
Three to five. More adds reading without better choices.
Don't ask for free designs. Judge past work and their approach.
A website redesign checklist starts before any design: record which pages bring visitors and calls, keep their content and addresses or redirect each one, and carry over your name, address, phone and hours exactly.
2 min readWebsite redesign cost is driven by the work around the design: rewriting content, moving old pages to new addresses without losing search traffic, and any new features like booking or payments.
2 min readChoosing a website development company comes down to what happens after the site launches.
2 min readBook a time with Lehvel and we’ll go through what your business actually needs.