Common reasons
- Extra words in the name: "Smith Plumbing – Best Plumber Akron" instead of "Smith Plumbing".
- An address that's a PO box, a virtual office or a coworking desk.
- A service-area business showing its home address, or a service area far larger than it covers.
- A category that doesn't match what the website says the business does.
- More than one profile for the same location, or a big edit to name, address and category at once.
Before you appeal
Find and fix the likely cause, and make the profile match your signage, website and registration exactly. Appealing with the problem still in place is the usual way appeals get denied.
What to send
- Business registration or license showing the name and address.
- A utility bill or lease for the location.
- Photos of permanent signage, the storefront or a branded vehicle.
- A short video if Google asks for one, walking from the street to the business.
After the decision
A reinstated profile can take a while to reappear and regain its position. If the appeal is denied, don't file the same one again: change what was wrong, then appeal with new evidence.
Questions
How long does a Google Business Profile appeal take?
Often a few days, sometimes weeks. Google doesn't commit to a timeline.
Will I lose my reviews?
Reviews usually come back when a profile is reinstated.
Should I just create a new profile?
No. A duplicate profile can make the situation worse.
My profile was reinstated but isn't ranking. Why?
It can take time to settle. Check that nothing changed during the suspension, like categories or hours, and that the profile still matches your site.