Start with the business, not the homepage
What changes when a website redesign starts by understanding the business instead of starting with the homepage?
WORK IN PROGRESSReal client work underway. No outcomes implied.
01 · Question
For a business with a complex product catalog, what does Business Truth discovery change before any design begins?
02 · Why it matters
Most redesigns start with a moodboard. The result looks new and says the same unstructured things. We are running the Lehvel method on a real client — discovery, Business Truth, information architecture, then design and build.
03 · State
WORK IN PROGRESS Real client work underway. No outcomes implied.
04 · What we built or tested
- A durable client evidence package: discovery, product architecture, Business Truth, brand tenets, working information architecture, design and build briefs, meeting-derived updates.
- A taxonomy that resolves a messy catalog into a structure a customer — and a machine — can navigate.
05 · Evidence
MethodBusiness Truth discovery → information architecture → redesign and development → ongoing evolution
StateWork in progress. No outcomes claimed until the site is live and measured.
06 · What we learned
- Discovery changed the information architecture before a single page was designed — the taxonomy, not the homepage, was the hard problem.
07 · Limitations
- Supplier and product details stay private. Unfinished design is not shown as the accepted result.
08 · What changes next
Ship the site, then publish the before/after as a Work story with measured evidence.
Negative results are published as results. A state on this page is a claim about what is true today, not about what is planned; a limitation is a limitation.
Tell us what is true about your business.
A few questions, in your own words — type them or talk. A person reads what you send and follows up. Nothing is published and nothing is sent on your behalf.