What we asked and what we found
Every entry answers the same eight questions, in this order.
Question
How do small-business owners manage their website, search, social, reviews and AI, and where does it break?
Why it matters
Our decisions should come from what owners say, not from what software vendors assume.
State
Planned Decided, not built.
What we built or tested
- A five-question interview: fixed questions first, open conversation after.
Evidence
- Questions
- what they update vs delegate · what feels fragmented · what they trust about AI tools · where agency back-and-forth bites · how they expect customers to find them next
What we learned
- Nothing yet. We publish no conclusions before collecting.
Limitations
- Sales conversations are not research and will not be counted as research. No anecdote becomes a percentage.
What changes next
Run the interviews, then publish the method, the sample, the questions, the patterns and the limits.
Failed tests are published as results. A state on this page describes today, not plans.
Next in Labs
- Next: What browser-level QA found that green tests missed
A passing build is not a passing check.
Field notes
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