How owners actually manage their digital presence
Five fixed questions, then let the owner talk.
PLANNED RESEARCHA method is defined; no data has been collected or published.
01 · Question
How do small-business owners currently manage website, search, social, reviews and AI responsibilities — and where does it break?
02 · Why it matters
Our product decisions, and our workshops, should come from what owners say, not from what software vendors assume. This is also proprietary evidence for the company's R&D direction.
03 · State
PLANNED RESEARCH A method is defined; no data has been collected or published.
04 · What we built or tested
- A consistent five-question interview approach: fixed questions first, open conversation after.
05 · Evidence
Questionswhat they update vs delegate · what feels fragmented · what they trust about AI tools · where agency back-and-forth bites · how they expect customers to find them next
06 · What we learned
- Nothing yet. No conclusions are published before collection.
07 · Limitations
- Sales conversations are not research and will not be counted as it. No anecdote becomes a percentage.
08 · What changes next
Run the interviews; publish methodology, sample definition, questions, aggregate patterns and limitations.
Negative results are published as results. A state on this page is a claim about what is true today, not about what is planned; a limitation is a limitation.
Tell us what is true about your business.
A few questions, in your own words — type them or talk. A person reads what you send and follows up. Nothing is published and nothing is sent on your behalf.