Restaurant SEO: menus, hours and the questions people ask AI
Restaurant SEO is mostly about being right: the menu, hours, location and whether you take reservations.
2 min readThe short answer
AI for restaurants is most useful on the work around the food: menu descriptions, replies to routine reviews, social posts from a photo of the special, and answers to common questions about hours, parking and reservations. The rule that matters: AI never answers allergen or ingredient questions on its own. Those go to a person with the recipe.
A chatbot that guesses whether a dish contains nuts can hurt someone. Set any AI tool to hand allergen, ingredient and dietary questions to staff, every time.
Diners ask ChatGPT and Perplexity where to eat, and the answers come from your menu, hours and reviews online. A menu kept as text on your site, and holiday hours set on Google, keep those answers right.
Some tools can, through your reservation system. Test it before going live.
It can draft them. Read the complaints yourself before anything goes out.
Many point-of-sale systems now include forecasting. Treat it as a suggestion.
Restaurant SEO is mostly about being right: the menu, hours, location and whether you take reservations.
2 min readChatGPT is useful for customer service as a fast first draft: replies to common questions, a clear FAQ from the questions you get every week, a calm answer to an angry email, and summaries of long complaint threads.
2 min readTo check what ChatGPT says about your business, open a Temporary Chat or a logged-out browser and ask what a customer would: "best plumber in [town]", "is [your business] open Sundays".
2 min readBook a time with Lehvel and we’ll go through what your business actually needs.