ChatGPT has wrong information about my business. How do I fix it?

2 min read · Updated

The short answer

You can't edit what ChatGPT says, but wrong information about your business almost always comes from a source it read: an old directory listing, an outdated page on your site, your Google profile. Find that source, correct it, and ask again after a few weeks. It's fixed when a later answer stops repeating the mistake.

Find where it came from

  1. Ask ChatGPT where it got the detail, with web search on, and open the pages it cites.
  2. If nothing is cited, search Google for the wrong detail in quotes: your old phone number, your old address.
  3. Check your own site first. Forgotten pages, footer text and old PDF menus are common culprits.

Where wrong details usually live

  • A page on your own website that nobody updated after a change.
  • Your Google Business Profile, including edits Google or the public made.
  • Directories: Yelp, Bing Places, Apple Business Connect, Facebook, industry sites.
  • Old press or blog posts about you.
  • A different business with a similar name.

Correct it, then check

Fix it at the source and at every copy you can find. One corrected listing sitting next to three wrong ones may not change the answer.

The thumbs-down in ChatGPT sends feedback to OpenAI. It doesn't correct anything about your business. Ask again in a few weeks, worded the same way, and keep the old answer to compare.

Questions

Can I contact OpenAI to fix wrong information about my business?

OpenAI takes privacy requests about personal data, but there's no form for correcting business details. Changing the sources is what works.

Why does ChatGPT say I'm closed when I'm open?

Usually an old listing, or holiday hours that were never taken down.

It's mixing me up with another business. What now?

Make your name, town and what you do unmistakable on your site and listings, and check whether the other business's details have crept onto your listings.

Want to discuss AI Visibility?

Book a time with Lehvel and we’ll go through what your business actually needs.