Cleaning business marketing: trust, booking and recurring clients

2 min read · Updated

The short answer

Cleaning business marketing comes down to trust and ease. People are letting you into their home or office, so show who does the work, whether you're insured, and what reviewers say. Separate recurring home cleaning, move-out and deep cleans, and commercial work into their own pages, and make booking or getting a quote quick on a phone.

Pages for each kind of clean

  • Recurring home cleaning, with what a visit includes.
  • Deep cleans and move-in or move-out cleaning.
  • Commercial and office cleaning, if you do it.
  • The areas you cover.

Trust details people look for

  • Whether you're insured and bonded, if you are.
  • How you vet staff, if you do background checks.
  • Whether the same cleaner comes each time.
  • What happens if something isn't right.

Recurring clients

Most of a cleaning business's value is in clients who stay. Ask recurring clients for a review after a few visits, not the first one, and reply to each. Reviews that name a cleaner are some of the most persuasive a new client reads.

Questions

Should I list prices?

Many cleaning businesses publish starting prices by home size. It filters out poor fits.

Is SEO worth it for a small cleaning company?

Local search and your Google profile bring in most new clients online, so yes.

Home and commercial on one site?

Yes, with separate pages. The buyers ask different questions.

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