Contractor marketing that works offline and online

2 min read · Updated

The short answer

The contractor marketing that works best ties offline visibility to online proof. Job-site signs, lettered trucks and neighbor referrals put your name in front of people. A Google profile and website full of real projects, with reviews that describe them, convinces them when they look you up. Following up on every estimate closes the gap.

Offline

  • Job-site signs, where your city and the homeowner allow them.
  • Truck lettering with your name, trade and phone.
  • A note to neighbors before a big job starts.
  • Referral thanks for past customers and suppliers.

Online proof

  • Project photos on your Google profile, labeled by town and job.
  • Project pages on your website.
  • Reviews that describe the project.
  • Your license number wherever your state requires it.

The part most contractors skip

Following up on estimates. A short message a week after the quote wins jobs that would otherwise go to whoever called back.

Questions

Do yard signs still work?

Yes, especially for neighbors who watched the work happen.

Is Nextdoor worth it for contractors?

Recommendations there carry weight in many neighborhoods. Respond when you're mentioned.

Should I pay for leads?

Shared leads go to several contractors. Your own profile and referrals are worth more.

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