The short answer
Dental social media marketing works best when it makes the practice feel familiar before the first visit. Post the team, the office, and short answers to questions patients ask at the chair. Use patient photos or smiles only with written consent for that use. Link every profile to online booking or your phone number.
HIPAA applies to social media. Get a signed authorization before posting any patient, even a smiling birthday photo in the chair. Never reply to a comment or review in a way that confirms someone is a patient.
Facebook reaches parents and older patients; Instagram suits cosmetic work. Pick one to do well. A Google Business Profile post reaches people who are already searching, which social can't.
Once or twice a week is plenty if the posts are real.
They can work for cosmetic and implant offers. Check your state board's advertising rules.
Someone in the office who knows the patients, with a simple approval rule.
The dental marketing strategies with the best return usually start inside the practice: recalling patients who are overdue, reactivating lapsed ones, making insurance and new-patient details easy to find, and asking happy patients for reviews and referrals.
2 min readSEO for dentists is mostly about the searches new patients make: a dentist near them who takes their insurance, does the treatment they need, and has good reviews.
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2 min readBook a time with Lehvel and we’ll go through what your business actually needs.