Facebook business page basics: name, admins, and closing a page

2 min read · Updated

The short answer

Most Facebook business page problems come down to three things: the page name, who has access, and closing it. Name changes may be reviewed by Meta. Give helpers access through the page's access settings rather than sharing your login. And unpublish rather than delete if you might want the page, its followers or reviews back.

Changing the page name

Edit the name in the page's settings. Meta may review the change and limits how often names can change, so pick the name that matches your signage and Google profile, and change it once.

Giving someone access

  • Add them through the page's access settings or Meta Business Suite, with only the level of access they need.
  • Never share your personal Facebook login.
  • Keep at least two people you trust with full control, so the page isn't lost if one leaves.
  • Remove access when an employee or agency relationship ends.

Unpublish or delete

Unpublishing hides the page and can be undone. Deleting removes it after a short grace period, along with its followers and reviews. If you've closed for good, say so on the page before you unpublish, and update your Google profile the same day.

Questions

Why can't I change my page name?

Meta may have limited recent changes, or the new name doesn't follow its naming rules.

An old employee controls our page. What now?

Ask them to add you. If that fails, Meta's help center has a process for regaining access.

Does a Facebook page replace a website?

No. You don't control it, and it can't do what a website does for search.

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