Google Business Profile posts: are they worth it?

2 min read · Updated

The short answer

Google Business Profile posts are short updates, offers or events shown on your profile, each with a photo and a button like Call or Book. Google hasn't said they affect ranking. They're worth doing because they show customers you're active and current, and a steady routine takes a few minutes a week.

The kinds of post

  • Updates: news, new services, finished jobs.
  • Offers: a promotion with dates and terms.
  • Events: something happening on a date.

What they do

They put fresh, specific information in front of people already looking at your profile: a new service, seasonal hours, a recent job. There's no public evidence from Google that posting improves ranking, so treat posts as customer-facing, not as a ranking trick.

A routine that sticks

  1. Once a week, post one real thing: a job you finished, a service you added, a date to know.
  2. Use your own photo.
  3. Add the button that fits: Call, Book or Learn more.

Questions

Can a post have a Book or Call button?

Yes. Posts can carry a button such as Call, Book, Order or Learn more.

Can I post from my phone?

Yes, from Google Search or Maps while signed in as the manager.

Should I post the same thing on social media?

Often, yes. One photo and a few lines can go to both.

Keep reading

Google Business ProfileAll of Lehvel Learn

Want to discuss Search Presence?

Book a time with Lehvel and we’ll go through what your business actually needs.

Reserve a time

Other Lehvel services