Setting it up
- Name: your professional name, not "Jane Smith Top Realtor Denver". Keyword stuffing gets profiles suspended.
- Category: Real estate agent. Add Real estate consultant only if it's true.
- Address: your brokerage office if you work there during business hours. Otherwise hide the address and set a service area.
- Link to your own agent page, not the brokerage homepage.
What to post
Closed sales with a photo and the neighborhood, open houses as events, and short answers to questions buyers ask you every week. Keep listing photos to properties you're allowed to market.
Reviews carry the profile
Ask at closing, when the client is happiest, with a direct review link. Past clients from Zillow or your brokerage site won't move over; start asking now.
Questions
Can I have a profile if my brokerage already has one?
Yes. Google allows public-facing practitioners their own profile.
What if I leave my brokerage?
Your profile and its reviews are yours. Update the address and website.
Can a team have one profile?
A team with its own branding can. Each agent can also keep their own.
About the author
Jason Murphy, Founder
Jason has spent two decades building sites, search programs, and digital products for businesses. At Lehvel, he leads product and strategy.
Jason Murphy on LinkedIn