Google Business Profile photo size and what to post

2 min read · Updated

The short answer

Google Business Profile photo size guidance: JPG or PNG, between 10 KB and 5 MB, ideally 720 by 720 pixels and at least 250 by 250. Your logo works best square. Videos can be up to 30 seconds and 75 MB. Real photos of your work, team and place do more than polished stock images.

The specs

These are Google's current help-page figures. Google changes them occasionally.

  • Format: JPG or PNG.
  • File size: 10 KB to 5 MB.
  • Resolution: 720 × 720 pixels recommended, 250 × 250 minimum.
  • Logo: square, readable when small.
  • Video: up to 30 seconds, up to 75 MB, 720p or higher.

What's worth posting

  • Finished work, labeled by job if you can.
  • Your team and vehicles.
  • The outside of your premises, so people recognize it when they arrive.
  • The inside, for shops, restaurants and offices.

What to skip

Stock photos, heavy filters, text-covered graphics and screenshots. Google's photo guidance asks for images that represent the business as it really is, and customers can tell the difference.

Questions

Why was my photo rejected?

Usually it's too small, blurry, or doesn't show the business.

Can customers add photos to my profile?

Yes. You can report ones that break Google's policies.

How often should I add photos?

Whenever you finish work worth showing. A steady trickle beats a big upload once a year.

Keep reading

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