HVAC marketing strategies that fit the seasons

By · 2 min read · Updated

The short answer

HVAC marketing strategies should follow the weather. When the first heat wave or cold snap hits, you need to show up and answer fast: Google Business Profile, Local Services Ads if you use them, and a phone that gets picked up. In the shoulder seasons, sell tune-ups and maintenance agreements to past customers, who cost nothing to reach.

Peak season: be the one who answers

A homeowner with no heat calls three companies and books the first that picks up. Missed-call text-back, a clear "no heat / no cooling" page, and current hours on your profile matter more than any ad in January or July.

Shoulder season: work the list you already have

  • Tune-up reminders by text to everyone you've served in the last three years.
  • A maintenance agreement offered on every repair ticket.
  • Replacement follow-up for systems you flagged as near end of life.

All year

  • A page for each service: furnace repair, AC installation, heat pumps, ductless.
  • Reviews asked for on every completed call, mentioning the job.
  • Photos of real installs on your Google profile.

Questions

Should HVAC companies run Google Ads?

Many do in peak season. Local Services Ads charge per lead and show reviews up top.

How do I get more maintenance agreements?

Offer one on every repair invoice, priced so the first tune-up pays for itself.

Does social media matter for HVAC?

Less than Google. Use it for reviews, installs and seasonal reminders.

About the author

, Founder

Jason has spent two decades building sites, search programs, and digital products for businesses. At Lehvel, he leads product and strategy.

Jason Murphy on LinkedIn

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