Google Business Profile hours: regular, special and more hours

2 min read · Updated

The short answer

Google Business Profile hours come in three kinds. Regular hours are your normal week. Special hours override them for holidays and one-off closures, and should be set in advance. "More hours" let you list separate times for things like delivery, pickup or a drive-through. When hours are wrong, customers and AI assistants repeat the mistake.

Set all three

  • Regular hours: your normal week, including days you're closed.
  • Special hours: holidays, inventory days, weather closures. Set them before the day.
  • More hours: separate times for delivery, pickup, kitchen, or appointments, if they differ.

Keep them in step

Change hours on your website, Google, Apple Maps, Bing and Facebook on the same day. When they disagree, customers, search engines and AI assistants have to guess which is right.

Questions

Why did Google change my hours?

Google can update details from other sources or user suggestions. Check your profile for updates and correct them.

How do I show I'm closed temporarily?

Mark the business temporarily closed rather than removing the hours.

Do I need to set holiday hours if I'm open as usual?

It helps. Confirming normal hours on a holiday can stop Google showing "hours might differ".

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