The short answer
Marketing for landscaping companies follows the calendar. Sell maintenance contracts in late winter, before homeowners start calling around. Show finished projects with before and after photos, put yard signs on every job, and keep your Google Business Profile current. In the off-season, offer snow removal, holiday lighting or next year's design work to the same customers.
Most homeowners pick a maintenance company once and stay. Text and email last year's customers first, then run a mailing to the streets you already work on. Route density is profit, so aim at neighbors of current clients.
Design consultations for next year, snow removal, holiday lights, or firewood. The same customers, a different job, and crews kept busy.
Often. Neighbor recommendations carry weight, and the free business page is enough to start.
In spring, for installs. Maintenance work mostly comes from referrals and route density.
Projects with photos, the towns you serve, and a quote form.
Landscaping SEO starts with separating what you do, because people search for each differently: landscape design, hardscaping and patios, lawn care, and seasonal jobs like spring cleanups or snow removal.
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2 min readBook a time with Lehvel and we’ll go through what your business actually needs.