Local SEO for home services businesses

By · 2 min read · Updated

The short answer

Local SEO for home services starts with telling Google exactly where you work and what you do. Set a service area on your Google Business Profile and hide your home address. Build one page per service, like drain cleaning or panel upgrades, with jobs you've done. Then ask for reviews that mention the job and the town.

Service area, done right

List the towns or ZIP codes you really serve, no more than about two hours' drive out. Adding every town in the state doesn't make you rank there; your address still anchors where Google shows you most.

Pages that match searches

  • A page for each service you want calls for.
  • Photos and a line or two about real jobs on each page.
  • Town pages only where you have work, reviews or crews there to show.

Speed of answer

Homeowners with a leak call until someone answers. Missed-call text-back and a booking link on your profile catch the calls you can't take on a ladder.

Questions

Can I rank in towns I don't have an office in?

In nearby ones, yes, with reviews and pages that show real work there.

Do Local Services Ads help SEO?

They're separate from organic rankings, but reviews on your profile help both.

Should I list my home address?

No. Hide it and use a service area if customers don't visit.

About the author

, Founder

Jason has spent two decades building sites, search programs, and digital products for businesses. At Lehvel, he leads product and strategy.

Jason Murphy on LinkedIn

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