On the homepage
- Book online or call, above the fold.
- Insurance plans accepted, or a link to the list.
- Locations with hours and parking.
- Patient portal login.
Provider pages
One page per provider with a real photo, specialties, languages, and whether they take new patients. These pages get searched by name, often by patients who were referred and want to check before calling.
Requirements that aren't optional
- Accessibility: readable contrast, keyboard navigation, labeled forms. Federal rules now require it for many practices that take federal funds.
- Health information only through a secure, HIPAA-compliant form or portal, never a plain contact form.
- No tracking pixels on pages where patients enter health details.
Questions
Can we use a regular contact form?
For general questions only. Tell patients not to include health details.
Should we post prices?
Self-pay prices help patients decide, and some rules require price transparency for certain services.
Do patient reviews belong on the site?
Yes, with written permission and no health details.
About the author
Jason Murphy, Founder
Jason has spent two decades building sites, search programs, and digital products for businesses. At Lehvel, he leads product and strategy.
Jason Murphy on LinkedIn