How to make a mobile friendly website for a small business

2 min read · Updated

The short answer

A mobile friendly website is one a customer can use on a phone without zooming or hunting: readable text, a tap-to-call number at the top, buttons big enough for a thumb, no pop-up covering the page, and fast loading on mobile data. Google indexes the mobile version of sites, so this matters for search as well as customers.

Checklist

  • Text readable without zooming.
  • Phone number as a tap-to-call link near the top.
  • Buttons and links spaced for thumbs.
  • No pop-up that covers the page on arrival.
  • Forms short enough to fill in on a phone.
  • Images sized for phones, so pages load quickly.

How to check

Open your site on your own phone, on mobile data, and try to call you, find your hours and send the contact form. Then run the page through Google's PageSpeed Insights for a mobile score and specific fixes.

Questions

Does mobile-friendliness affect Google ranking?

Google uses the mobile version of your site for indexing, and page experience is part of how it evaluates pages.

Is a separate mobile site a good idea?

No. One responsive site that adapts to every screen is simpler and standard.

What's the most common mobile problem?

Phone numbers that aren't tappable, and pop-ups covering the page.

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