What reads as modern
- Loads in a couple of seconds on mobile data.
- Photos of your people, work and place.
- Big type, short paragraphs, generous spacing.
- One obvious next step: call, book or get a quote.
- Current copyright year, current hours, no dead links.
What dates quickly
Autoplay background video, text that flies in as you scroll, carousels on the homepage, and whatever gradient everyone used last year. They look good in a design portfolio and cost you speed on a phone.
The most dated thing on most small business sites
Old information. A 2019 team photo and a service you stopped offering make a site feel older than any design choice.
Questions
How often should I redesign?
Every four or five years, with small updates in between.
Is dark mode modern?
It's nice to support, not necessary for most businesses.
Can a template look modern?
Yes. Most current templates do; content and photos make the difference.
About the author
Jason Murphy, Founder
Jason has spent two decades building sites, search programs, and digital products for businesses. At Lehvel, he leads product and strategy.
Jason Murphy on LinkedIn