Pressure washing marketing: before-and-afters and the right method

2 min read · Updated

The short answer

Pressure washing marketing runs on before-and-after photos, because the result is visible in a second. Give houses, roofs, driveways, decks and commercial work their own pages, explain when you soft wash instead of using high pressure, and ask for reviews with a photo of the finished job.

Explain the method

Homeowners worry about damage. Explain that siding and roofs usually get a soft wash, which uses low pressure and cleaning solutions, while concrete can take higher pressure. It shows you know the work, and it answers the question they were about to ask.

Pages that match the job

  • House washing and soft washing.
  • Roof cleaning.
  • Driveways, patios and sidewalks.
  • Decks and fences.
  • Commercial storefronts, parking areas and fleet washing.

Photos and seasons

Post before-and-afters to your Google profile as you finish jobs, and label them by job and town. Spring brings the rush, so have your pages and profile current before it.

Questions

Should I publish prices?

Starting prices for common jobs, like a house wash by size, help people book.

Do I need special insurance?

Liability insurance is a baseline. Show it; homeowners ask.

Is commercial work worth its own page?

Yes. Property managers search differently from homeowners and often want recurring service.

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