The short answer
SEO for photographers comes down to two things most portfolios lack: words and speed. Search engines can't see what's in a photo unless you tell them, and huge image files make galleries slow. Give each niche its own page, describe images with real alt text, compress files, and name the places you shoot.
Weddings, headshots, newborns, family sessions, commercial and product work each have different clients and searches. A single gallery with everything mixed together ranks for none of them.
Couples search for photographers who know their venue. A page or blog post per venue you've shot, with a gallery and notes about the light and the best spots, is some of the most useful content a wedding photographer can publish.
It's good for being seen, but search engines read it poorly and you don't control it. Keep your best work on your own site too.
A tight selection of your best work. Fewer, stronger images load faster and persuade more.
Yes, as a service-area business if you travel to clients.
SEO-friendly website design means search engines and people can both read and use the site easily: real text rather than words in images, one clear topic per page, headings that describe the page, fast loading on phones, readable URLs, and links between related pages.
2 min readLocal SEO for a service area business, like a plumber or cleaner who goes to the customer, starts with hiding your address on Google and listing only the areas you really serve.
2 min readSalon marketing works when a client can find the service, see who does it well, and book in a few taps.
2 min readBook a time with Lehvel and we’ll go through what your business actually needs.